May 21

United we Stand!

By spoon News No Comments »

Walkman+Cybershot = Sony Ericsson

Sony Ericsson denies it will remove the popular ranges from its handset portfolio but says it will now aim them at prepay users

Sony Ericsson has hit out at press reports saying it would drop its Walkman and Cyber-shot handset brands in favour of the “entertainment unlimited” concept headed up by the ‘Idou’, which features a 12MP camera.

It denied that it would discontinue the popular ranges after a report titled “Sony Ericsson axes Walkman mobiles” appeared on Marketing Magazine’s website this week.

It said, however, that future Walkman and Cyber-shot devices would be aimed at prepay users, as “entertainment unlimited” would become the manufacturer’s flagship handsets.

A Sony Ericsson spokesperson confirmed: “We do not plan to drop Walkman and Cyber-shot branded devices from our portfolio in the UK.

“At Mobile World Congress in Barcelona in February we announced our intention to combine the best of experiences from Walkman and Cyber-shot into more entertainment focused handsets. The first of these is a handset announced as Idou. Continue reading »

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Apr 17

Will Sony Ericsson be the next Titanic?

By spoon News No Comments »

Few days back we heard a lot about the depressing results that Sony Ericsson had been facing, the quarterly results going haywire, company’s major strategies failing completely and topping them all, the highly stretched rumours of Sony and Ericsson splitting and coming out of joint ventures.

Today, on 17th April, 2009, at the official site, Sony Ericsson released the first quarter’s results that includes staggering losses the company has faced. With a look it becomes evident that Sales figure has decreased by a whopping 1000 Euros! Operating income since the fourth quarter of 2008 is running in minus!! Still the company, for reasons unknown, has kept the average selling price same.

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Highlights, for the first quarter have been

  • Income before taxes was a loss of Euro 358 million (excl. restructuring charges)
  • Cost saving program progressing as planned and additional savings of Euro 400 million announced
  • Launch of ‘Entertainment Unlimited’ consumer proposition and new generation of products well received by operator partners

Market share in the first quarter decreased and is now estimated to be around 6%, down two percentage points sequentially.

Sony Ericsson forecasts that the global handset market for 2009 will contract at least 10% from around 1,190 million units in 2008.

At Mobile World Congress in February 2009, if we remember, Sony Ericsson announced a new consumer proposition, called ‘Entertainment Unlimited’ (EU), to build on Sony Ericsson’s leadership in music, imaging, gaming, content services, and applications to deliver unlimited opportunities for consumers.  The release of Download Arena in Asia is a living example of that. The company also announced the first Entertainment Unlimited phone with the concept name ‘Idou’ to be launched in the second half of 2009. The next EU announcement will take place on 28 May.

Latest Buzz is : Sony Ericsson is about to dish out 2,000 pink slips in order to make up 358m Euros in losses.

Find out more

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Apr 12

CS8, Hannah, C815, C825, Ruriko concept phones

By spoon Concept Phones 1 Comment »

Over at Esato, Tob!s designed a basic concept phone of the leaked CS8 from T-Mobile as we all heard off a few days back. It features a T-Mobile logo under the screen and of course is  an Android phone..

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The splitting of sony and ericsson that created uproar also allowed J. Havrlant, the maker of Ericsson Hannah concpet phone to really play tricks on it. Presenting Hannah which features HSDPA support, a document viewer/editor, games and a 8.1 megapixel camera.

Echo.shane’s Sony Ericsson concept phone C825 and its downgraded version, the C815 also are a treat to look at. This device packs a 5 megapixel camera, WiFi, Bluetooth, 3G, touch focus and video light. The handset lacks GPS, but it comes with a battery latch, M2 expansion and a 2.5 inch display. Other than that, its design is pretty similar to the one of the first device, except for the keypad placement and the back side.

Continue reading »

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Mar 24

Good News For Us!

By spoon News No Comments »

Ericsson Restates Vows To Sony; ‘We Are Committed’

Despite tabloid-like gossip regarding the partnership between Sony and Ericsson , it doesn’t sound like a break-up is on the horizon. Rumors have speculated that the two are disagreeing about everything from the handset maker’s product road map to how to stem its mounting loses. On Friday, Sony Ericsson warned that it will lose between €390 million ($533 million) and €340 million ($465 million) in the first quarter because of “weak consumer demand.” But Dow Jonesreported today that Sweden’s Ericsson has no plans to abandon its joint venture. Spokesperson Minako Nakatsuma Olofzon: “We are committed to the joint venture…we haven’t changed our view on that.”

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Mar 18

No splitting of Sony Ericsson

By bhuvan News, SidePost Category 1 Comment »

Dorman: “We’re as strong as we’ve ever been”

Sony Ericsson has spoken to TechRadar and strongly downplayed recent rumours the two companies are about to split.

Recent stories have suggested that a refusal to allow Sony Ericsson to use the PSP brand by parent company Sony have led to tensions within the camp, but TechRadar spoke to Richard Dorman, Sony Ericsson senior marketing manager, who refuted the claims:

“The relationship between Sony and Ericsson is a strong as it ever has been, and neither plan to walk away.”

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