Japanese-Swedish phone maker Sony Ericsson will pack its future handsets with the Flexion technology from Accumulate UK, according to a global licensing deal the two companies signed and announced recently. According to Accumulate UK, Sony Ericsson becomes this way the first handset vendor around the world to include mobile games with Flexion on new mobile phones, based on the success Hutchison 3G UK has had.

As many of you might already know, it was only recently that mobile phones started to come to the market with pre-loaded games. Games are now seen as a necessary component of any mobile phone, yet they were only considered a means of cheering oneself up before. Full versions of games were present on handsets previously only after phone makers paid publishers license fees for them.

However, Accumulate UK’s Flexion technology is meant to transform the costs handset makers register for having full game versions pre-loaded on their devices into a revenue stream. What it is meant to do is to make users curious about the content on their devices and allow them to try out games before they purchase them, while also offering them ‘rent for the day’ or ‘have-a-go for 25p’ options, the company states.

“We are delighted that Sony Ericsson has taken this step together with us. We have been preloading Flexion enabled games with operators for a while now with very good results. With the help of Sony Ericsson we will extend our reach significantly,” Accumulate’s MD Jens Lauritzson commented on the agreement between the two companies.

The Flexion technology has been also designed so as to promote games similar to the ones pre-loaded on the handset, something that should end up in new trials and sales. According to Accumulate, this move is called ‘on-device retailing.’ The technology is to be included first on Sony Ericsson’s Yari device, due for release before the end of the year.

Sony has unveiled the latest update to the A-Series Walkman

line with some serious features. The new NW-A840 series, available in black and brown,

simply is the most brilliant Walkman offering from Sony to date – it has all of the features people have been asking for in previous Walkmans while shedding what it needed to. It has a jaw-dropping 2.8 inch OLED screen. This is also the thinnest Walkman ever created at only 7.2mm. Sony has also finally come to the table with a better assortment of capacities – with the NW-A845 (16GB, Y24,000), NW-A846 (32GB,Y30,000), and NW-A847 (64GB, Y40,000) all due on October 31st. What’s also new for the first time is a TV-out function, that can output at 720×480 (SD) quality.

S640 and S740 Walkman Players
Sony has launched new NW-S640 and NW-S740 Walkman music players. These Walkman both have a 2.0 inch LCD, and the for the first time this generation the ability to output its display to TV at 720×480 (SD) resolution. One of the major features of the S740 series is noise canceling (non-digital), while both have expected things such as FM radio, Clear bass, Clear Stereo, and DSEE to color your sound.

There is also word of lyric display, and playback speed control for those learning languages. We are also very pleased to report Sony is bundling the MDR-EX300SL earphones with this device. The NW-S740 series comes in black, gold, green, violet, and has 8GB (NW-S744, Y16,000), 16GB (NW-S745, Y19,000), and 32GB (NW-S746,Y25,000) capacities. Sony Japan is also selling a S740 Walkman and matching color speaker bundle, known as the NW-S744K (Y19,000) and NW-S745K (Y22,000).

The only difference between the Sony S640 and S740 Walkman lines, other than the colors, is that the S640 doesn’t have noise canceling. The NW-S644 (8GB, Y14,000) and NW-645 (16GB, Y17,000) also have included speaker bundles – NW-S644K (Y17,000) and NW-S645K (Y20,000). The 8GB units will be available first on October 10th, while the others will arrive later that month on the 28th.

Battery life is pretty epic at 42 hours for music (128kbps mp3), and 10 hours video (384kbps MPEG-4). Codec support looks like MP3, WMA, AAC, HE-AAC, ATRAC, ATRAC AL, PCM/wav. I assume ATRAC support will probably be limited to Japan, but we are not sure yet. For movies, the usual AVC (H2.64), MPEG-4 and WMV are allowed.

All sources- sonyinsider

SE-LIFESTYLE

Reports are suggesting that Sony will start work on an iPhone conquering “cellphone/game gear hybrid” as early as next month.

Reports and rumours of a Sony gaming phone are nothing new. Last month Sony Ericsson president Hideki Komiyama admitted that a PlayStation mobile “could happen.”

Now Japan’s Nikkei business daily is reporting that work on “a new product that combines functions of its portable game player and Sony Ericsson’s mobile phones” will start next month.

If such device does go ahead it’s likely to feature its own app store, like Apple’s after Sony earlier paved the way for non-gaming PSP applications.

Yari Previews

Satio Preview

Aino Preview

EnJoy!!!

Check it out, Its Amazing.