On September the 3rd, Sony Ericsson showed the new Xperia™ Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time – a holiday from technology”. The Xperia™ Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.
A while ago SE was believe to be working on many different colors of the classic SE logo. Well this month we have seen two videos that have the different colors. In the XPERIA X2 Commericial Video we see the blue logo and in the Satio Open GL video we see the red logo. These look really good and appear to be part of the campaign make.believe that SE is doing now.
The X2 looks like its made out of copper or bronze:O, enjoy the the pics only with se-lifestyle 
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Aino and Satio will both launch around the 7 of October. SE has issued a “save the date” press invite with “To celebrate the retail launch of Sony Ericsson’s hotly anticipated Satio and Aino handsets” in the memo.
Great news! Today Sony Ericsson annouces to us great and so-welcome smartphone – the new Xperia™ X2. The most great news are not even the anounce itself. The new Xperia™ X2 will be available in Q4!
As you know, Xperia™ X2 supports Windows Mobile 6.5 Pro OS, huge touchscreen, lots of internal memory, 8.1 megapixel camera with autofocus, photo-flash and stylish metal body – this smartphone has everything. And, it’s coming to us very soon!
Sony Ericsson announces two new colours for the new low-end slider W205 Walkman™: Sakura Pink and Windy Blue. Now W205 have four different colours but only Ambient Black colour availabe anywhere. Other three colours available in selected markets. Information about colour availability you can find on your local Sony Ericsson site.Sony Ericsson W205 Walkman™ is compact slider phone which has all must-have features: 1.8″ 128×160 pixels screen, 1.3 megapixel camera without autofocus, Walkman™ player 2.0 and Memory Stick Micro™ M2™ support up to 2 GB. The phone weights only 96 grams and it has pretty small sizes: 92.0 x 47.0 x 16.4 mm.
Motion sensors are so three months ago. Sony has filed a patent for an emotion sensor to be used to detect a gamers feelings during a game such as joy, anger or sadness.
Using clever tech the application uses metadata to detect players laughter and other forms of emotional expression during a game via microphone and camera.
According to the patent it will be used to detect a players “laugh”, “frown”, “yawn”, “applaud” or boo’s and other such outward emotions projected by gamers bodies.
On 27 September, the Sony Ericsson Run to the Beat half marathon is being held in London. We were invited along to a training session to meet Dr Costas Karageorghis, Reader in Sports Psychology at Brunel University to find out how music can help increase performance in sport.
Dr Costas is a focused man, with the sort of 1500m stare that 20 years researching the link between sport and music gives you, but we couldn’t help smiling at his lab coat. We don’t know if it was simply a way of stereotyping scientists, or because he expected us all to bleed this Saturday morning. Luckily for us, it’s the former.
The man has spent his research career investigating something he is clearly passionate about and the man is no couch potato himself as we soon found out. The lab coat came off, the floor cleared and Dr Costas put us through a warm-up routine with expert precision. Something that comes from coaching Brunel’s athletics team we guess.
Sony Ericsson issued us with W995 handsets, their flagship Walkman phone, preloaded with tracks for us to listen to during our exercises that day. But we weren’t just here for fun, we were being monitored and data was being gathered about our responses to the music, and how that impacts on our perception of the exercise.
It’s a micro-scale experiment compared with Run to the Beat. It’s a half marathon organised by IMG who also do the London Triathlon and other mass participation events. For Dr Costas, it’s a chance to see his research in action on a mass scale.
Dr Costas informed us that his research has highlighted tempos of 120-150bpm as ideal for running, bringing with it motivational benefits and lessening the perception of effort. But it’s a multifaceted connection with various psychophysical elements coming into play, something that the experiments made perfectly clear to us.
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Well well, it looks like the mythical Sony Ericsson Satio is soon to go from beautiful fever-dream to actual reality — it’s popped into the FCC database with test results on GSM 850 and 1900, otherwise known as EDGE. Yeah, that sort of sucks, but we’re still holding out hope, since we don’t know the full story — it could be destined for a lame existence on AT&T, it could be sold unlocked, or it could be a Canadian or Latin American model. Seriously, though — it’s the Satio, and the government has one. You know what that means.
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