New commercial is out.. Just with se-lifestyle

An interesting thing is currently making the buzz worldwide regarding the highly anticipated release of Sony Ericsson’s new Xperia X3, ready to run on Android platform. Whether this new piece of information is true,
we can’t really claim but as your reporters, we must tell you that according to such “rumour” mills, the phone is bound to be released in January 2010!
Interestingly, some are even saying that SOny Ericsson may ultimately pull off from its highly ambitious Windows Mobile project.
You’ve seen the Sony Ericsson Pureness on video already, but if you were wondering how much the translucent telephone will set you back when it hits stores in November, we’ve got an answer for you. Read on for the pricetag, but take a deep breath and a seat first…
It’s no smartphone, but the Sony Ericsson Pureness is certainly the most outlandish mobile we’ve seen this year, and that includes the LG’s Watch Phone and Crystal slider. It may rock a traditional candybar shape, but it’s also got a see through screen.
Still, what price can you put on a phone that reflects the “purity” of water, eh? Oh right, apparnlt the cost would be for this phone is £530, but is it not confirmed. Look for the Sony Ericsson Pureness in the posh department store come November.

Let’s start with pointing out that these are merely concept pictures, which have appeared on a Korean website. That I must add does seem to be reputable website.
They discuss the Xperia X5 Nadine and it’s acknowledged that the concepX5 does I fact look more like concept! The existence of the product by their own admission is very doubtful. According to the comments on the Korean site it claims that the Sony Ericsson X5 adopted the Android system.
It seems the Sony Ericsson X5 if it is real or turns out to be will be some beast of a phone, available in three colors and with some amazing specs, including a 3.5 inch touchscreen, sliding full QWERTY keyboard, 12 MP camera with auto focus and XENON Flash. Have a look for yourselve’s and see what you make of it.
Known as a leader in providing high-tech phones with entertainment features, Sony Ericsson reveals its new luxurious face with C901 Mocha Gold phone.

A limited edition, exclusive to the Middle East, the new phone is the most chic and opulent fashion accessory of this fall.
Sony Ericsson boss promises more smartphones

There’s been lots of internal wrangling over at Sony Ericsson in recent months, but the company looks to have finally sorted itself out: it’s just appointed a new boss and he’s already gone on record to say the phone maker is to get in on the smartphone game, big time.
Ericsson exec Bert Nordberg is to take over as Sony Ericsson CEO solo from 15 October, replacing outgoing top dog Dick Komiyama at the struggling company. He’s already outlined his plans to grab back some of the market share from the likes of Apple and Nokia: by making more smartphones, Sony Ericsson’s traditional weakspot.
Sony Ericsson Rachael Android UI video
It’s possible Nordberg only has the upcoming Windows Mobile fueled Xperia X2 and stunning Android X3 in mind, but we’re hoping he’s got a bigger shift in mind, with multiple Android handsets to take on HTC’s ever expanding range.
Interestingly, the restructure also saw Sony head honcho Sir Howard Stringer take over as chairman of Sony Ericsson, suggesting his plans to get all the arms of the Japanese giant working as one extends to mobiles too. Could this mean a proper PSP phone is still on the cards?
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