Sep 16
There is a new announcement from Sony Ericsson, whats it about stay tuned to SE-LIFESTYLE 
. Sony Ericsson’s next announcement will be September 21st . They promise something never before seen in music on a mobile phone. The world will wonder what it is until it is announced. The announcement is 11AM GMT+1 time which is UK time. Follow the link
http://www.sonyericsson.com/putyourearsincontrol/
Sep 13
Let’s start with pointing out that these are merely concept pictures, which have appeared on a Korean website. That I must add does seem to be reputable website.
They discuss the Xperia X5 Nadine and it’s acknowledged that the concepX5 does I fact look more like concept! The existence of the product by their own admission is very doubtful. According to the comments on the Korean site it claims that the Sony Ericsson X5 adopted the Android system.
It seems the Sony Ericsson X5 if it is real or turns out to be will be some beast of a phone, available in three colors and with some amazing specs, including a 3.5 inch touchscreen, sliding full QWERTY keyboard, 12 MP camera with auto focus and XENON Flash. Have a look for yourselve’s and see what you make of it.
Sep 13
C901 Mocha Gold: the Middle East exclusive phone from Sony Ericsson
Known as a leader in providing high-tech phones with entertainment features, Sony Ericsson reveals its new luxurious face with C901 Mocha Gold phone.
A limited edition, exclusive to the Middle East, the new phone is the most chic and opulent fashion accessory of this fall.
Sep 13
Sony Ericsson is looking to switch more of its handset production to China by increasing local suppliers of components at the cost of reducing its non-Chinese suppliers. Matthew Costello, corporate vice-president of Sony Ericsson and head of global operations, told the Chinese official news agency, China Daily that the move would enable the world’s fourth-largest cell phone maker to “be more close to our manufacturing activity”.
He added: “Roughly 90 percent of (Sony Ericsson’s) finished products, including handsets and accessories, are now manufactured locally in China.”
The company has already reduced the number of component suppliers from around 300 to 175 over the past couple of years.
“Currently, roughly 80 percent of our suppliers are Asia-headquartered,” Costello added, without saying how many are based in China.
Sony Ericsson held a global supply conference in Beijing earlier this week.
Sep 13
Sony Ericsson boss promises more smartphones
There’s been lots of internal wrangling over at Sony Ericsson in recent months, but the company looks to have finally sorted itself out: it’s just appointed a new boss and he’s already gone on record to say the phone maker is to get in on the smartphone game, big time.
Ericsson exec Bert Nordberg is to take over as Sony Ericsson CEO solo from 15 October, replacing outgoing top dog Dick Komiyama at the struggling company. He’s already outlined his plans to grab back some of the market share from the likes of Apple and Nokia: by making more smartphones, Sony Ericsson’s traditional weakspot.
Sony Ericsson Rachael Android UI video
It’s possible Nordberg only has the upcoming Windows Mobile fueled Xperia X2 and stunning Android X3 in mind, but we’re hoping he’s got a bigger shift in mind, with multiple Android handsets to take on HTC’s ever expanding range.
Interestingly, the restructure also saw Sony head honcho Sir Howard Stringer take over as chairman of Sony Ericsson, suggesting his plans to get all the arms of the Japanese giant working as one extends to mobiles too. Could this mean a proper PSP phone is still on the cards?
Sep 13
SonyEricsson today announced the launch of its “Extra Man” campaign for the 2010 FIFA World Cup at South Africa. The campaign aims at delivering the ultimate football experience to all World Cup supporters across the globe. Sony Ericsson aims to reward all fans with exciting activities both before and during the 2010 FIFA World Cup, enabling fans to create and share their own content.
This will be through the website www.sonyericsson.com/extraman or directly through Sony Ericsson handsets experiences. The centerpiece of the fan-focused mission will be the launch of a unique football application which will deliver the best football experience on a handset in 2010.
The company claims this will provide fans with instant access to football action videos from the best action from the World Cup qualifiers and the friendly games in the lead up to the 2010 FIFA World Cup, football news and games.
Fans will also be able to share all their football moments directly with their friends using social networking site applications built into the handset.
Stephan Croix, Head of Global Marketing Partnerships, Sony Ericsson quoted “Our aim is to provide all fans of the 2010 FIFA World Cup a rich and diverse experience including giving away tickets to 2010 FIFA World Cup matches. All of our marketing investment will be used to enhance and improve the fan experience as we believe this is an absolute priority. We will be working closely with our colleagues at Sony to make this happen and help fans realise their dreams”.
Enter the compition click Read More!!!
Sep 13
Mobile Tube. Sony Ericsson Germany is running a YouTube-based campaign for its W995 handset using interactive video. The clip features four navigation buttons. The ‘Video Quiz’ tab links the user to a contest featuring Jan Delay where players can win a W995. The ‘PlayNow Arena’ button delivers a showcase of all the content available for the phone. The ‘Top Features’ channel delivers… well, you kinda know already. While those clicking on ‘YouTube Function’ get to see how they can put the viral video site in their pockets: Nice use of i-video functions – expect more campaigns like this on YouTube, though perhaps more exciting.
Sep 13
Sony Ericsson is in the middle of a global tour to explain its app store strategy to a handpicked group of tier one developers.
The 15 location roadshow has been conceived to accelerate the creation of compelling apps for Sony Ericsson devices – with generous rewards offered in return.
In this exclusive interview, ME asked Christopher David, head of developer and partner engagement at Sony Ericsson, about all things app.
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