
Considering the steep drop of sales of its top-slot phones such as Xperia X10, X2, Aino and Satio, Sony Ericsson is bringing in the human touch to its newest scheme. Year 2010 will see the arrival of a new phone from the propreitors, which you have heard before as Kurara, now curiously re-named Vivaz, which features a “human curvature” design.It is basically a touchscreen 3G cell phone that captures high-definition 720p video, and also
snaps photos with an 8.1-megapixel camera that includes face detection and geo-tagging.
It runs Symbian S60. Among its other top-slot features are a TV-out for displaying video on an HDTV, YouTube compatibility, aGPS, and Wi-Fi. It measures 4.2 by 2.0 by 0.5 inches (HWD) and weighs just 3.4 ounces, and also includes a 360×640-pixel 16:9 touch screen.
“The Vivaz offers beauty inside and out,” said Lennard Hoornik, Sony Ericsson’s head of marketing.

Newest from the Xperia series, Sony Ericsson Robyn, featuring among the primes, an 5 MP camera, a 2.6″ Touchscreen, and running on Android Operating System, has generated quite a lot of excitement. Pointgphone brings to you fresh snaps of the anticipated successor of the company’s bestselling series.


More information about the phone will be announced on February 14th at the MWC.
The two new phones featuring from Sony Ericsson’s 2010 campaign due to be publicized globally on February 14th are Kurara’s twin (pardon me if I am exaggerating) Kanna and the stylish Robyn (a pun on Robin, you say?)

The new Sony Ericsson Kanna
Sony Ericsson Kanna features are

DailyiPhoneBlog posted some nice pics of the new Sony Ericsson Faith that runs on Windows Mobile 6.5 and belongs to the company’s Greenheart series.

Apart from that, it includes Micro Sd Card slot, a 2.4” QVGA touch screen. You have a Qwerty keypad which makes things easier. The phone is pretty sleek although it looks strikingly similar to Nokia E series!
Meet Elm and Hazel, two new GreenHeart phones from Sony Ericsson, alongwith Bluetooth™ Noise Shield Handsfree VH700. The proprietors claim these products let consumers make an educated green choice without compromising on design and functionality.
“The Sony Ericsson Elm and the Sony Ericsson Hazel phones offer consumers a green choice without compromising on features or fun. These mobile phones also give consumers a better voice quality experience, with Noise Shield, Clear Voice and Intelligent Volume Adaptation. Both phones offer an easy-to-use social networking experience featuring the Widget Manager application, which allows users access to their social networking page via the stand-by screen and quickly switch between different social networks.” said Fortuné Alexander, Global Marketing Director at Sony Ericsson.
“Building on the established heritage of our parent companies we have worked continuously to maintain our leadership position by committing to reduce our own CO2 emissions by 20 per cent and product life cycle CO2 emissions by 15 per cent by 2015.” said Mats Pellbäck Scharp, Environmental Director at Sony Ericsson.

courtesy slash gear
Sony Ericsson Entertainment Unlimited Phones Aino and Satio get firmware upgrades making them less buggy and more effiicient and user-friendly. As we know, the two phones were going headlong down all thanks to Aino’s buggy touchscreen and Satio’s irredeemable software bugs.
Sony Ericsson, in a bid to save the phones from swooshing down the alleys, has gone a step further and upgraded the firmwares. The new firmware for Aino™, version – R7AA071 is already available for updating in SEUS.
Satio too, gets an update.
Sometime back, we talked about two phones that are rumored to be the next kids on block from the Sony Ericsson camp. Thanks to our administrator Jockep, we finally caught hold of pics for the two upcoming phones. Presenting the phone that has been codenamed Sunny

We are yet to know all of its specifications but as for now, the phone has a 5 MP camera and led flash. Also, the company claims it has been designed to avoid spilling.

Again, the buzz and rumour mills are spinning fast as Sony Ericsson ( read SEMC) is planning to go for a simple looking candy-bar phone.. the fact is, even the SE logo is not clear. For all we know, this may be just a false alarm.. but insiders claim that this is a Sony Ericsson phone and is codenamed Susan
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There’s no denying that the PSP Go, Sony’s newest portable gaming console, looks a lot like a touchscreen smartphone (think Blackberry Storm) when it is closed.
It makes us wonder what it would take from the Japanese consumer electronics giant to offer one version that comes with the features you’d expect to find on an iPhone and more.
Company reveals mobile phone components are already being used in medical equipment, consumer goods and childrens’ toys.
Sony Ericsson has revealed that it is likely to expand an innovative recycling scheme to reuse many of the components from its old phones in medical equipment, consumer goods and even toys.
Speaking to BusinessGreen.com, Mats Pellback-Scharp, head of corporate sustainability at the mobile phone giant, said that growing numbers of technology firms are realising it is more cost-effective to buy colour displays, cameras and touch-screen technologies from old phones than develop the systems themselves.
“The volume of phones we are collecting for recycling is now at a scale where it is perfectly feasible for companies to take the old components and reuse them,” he explained. “That is already happening, and you can find technologies that contain our old components.”
