We revealed that Sony Ericsson are deciding to see if they would want to megre sony ericsson walkman and cybershot brands together to creatse such an unique phone. Though the Q’s stay in mind. Will they be able to create it?, How long will it take?, What phone will it release?, and will it become a bit hitter?,. These questions will be answered as soon as sony has there announcement on 28th may soo stay with us.Only with SE-LIFESTYLE as we continue to follow Sony Ericsson through the recession.
Sony Ericsson Will Unite Walkman and Cyber-shot Brands?
LONDON – Sony Ericsson plans to drop the flagship Walkman and Cyber-shot brands on its handsets in developed markets such as the UK.
Andre Jacquet, head of global marketing business management, said that the message conveyed by the brand names was no longer relevant. He added that as more consumers sought phones featuring a digital camera, music and internet services, sticking with the Walkman and Cyber-shot names was ‘wrong’.
Sony Ericsson now plans to roll out an ‘Entertainment Unlimited’ proposition, which it said would unite the Walkman and Cyber-shot brands under a single name.
Sony Ericsson launched its first music-focused mobile handsets in 2005. Since then, it has sold more than 100m Walkman-branded phones.
Jacquet claimed local consumers would decide whether there was sufficient demand for the brands to be used in emerging markets. ‘In some countries, having a mobile phone is a big step forward,’ he said.
The manufacturer will continue with the launch of two Walkman handsets this year: the W205 Walkman, and the W995 Walkman.
Next week, the company will unveil its first touch-screen 12-megapixel camera phone with video, games, Google Maps and music services. The handset, called Idou, will go head-to-head with the iPhone.
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