We got leaks from Soy Ericsson’s moderate phone, Susan that sports totally new icons (perhaps keeping in mind the A2 platform phones of the company) both at the top and bottom of the screen.
Oct 08
Sometime back, we talked about two phones that are rumored to be the next kids on block from the Sony Ericsson camp. Thanks to our administrator Jockep, we finally caught hold of pics for the two upcoming phones. Presenting the phone that has been codenamed Sunny
We are yet to know all of its specifications but as for now, the phone has a 5 MP camera and led flash. Also, the company claims it has been designed to avoid spilling.
Oct 08
The wait is finally over. Sony Ericsson Satio makes a turn-about and walks the mobile ramp but with a costly gown over it. yes, you heard it right. The impressive 3.5-inches touchscreen phone, carrying a 12 megapixel camera with xenon and LED flashes with every possible connectivity option and coupled with the latest Symbian S60 5th edition OS can be yours for 550 euros or 808.16 USD!
Oct 08
Comverse just announced that it will assist propreitors Sony Ericsson in the manufacture of visual voicemail on its handsets for residential and business users.
“Because of visual voicemail’s global appeal, it has become a high priority to make the service available on new handsets,” said Chief Marketing Officer John Bunyan at Comverse, the world’s leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.
“Our strategic cooperation with handset leaders like Sony Ericsson,” Bunyan said, “helps ensure that new handsets can offer the most attractive and user-friendly visual voicemail experience to the broadest number of people.” Continue reading »
Oct 08
Again, the buzz and rumour mills are spinning fast as Sony Ericsson ( read SEMC) is planning to go for a simple looking candy-bar phone.. the fact is, even the SE logo is not clear. For all we know, this may be just a false alarm.. but insiders claim that this is a Sony Ericsson phone and is codenamed Susan
Stay with us
SE-LifeStyle
Oct 03
There’s no denying that the PSP Go, Sony’s newest portable gaming console, looks a lot like a touchscreen smartphone (think Blackberry Storm) when it is closed.
It makes us wonder what it would take from the Japanese consumer electronics giant to offer one version that comes with the features you’d expect to find on an iPhone and more.
Oct 03
Company reveals mobile phone components are already being used in medical equipment, consumer goods and childrens’ toys.
Sony Ericsson has revealed that it is likely to expand an innovative recycling scheme to reuse many of the components from its old phones in medical equipment, consumer goods and even toys.
Speaking to BusinessGreen.com, Mats Pellback-Scharp, head of corporate sustainability at the mobile phone giant, said that growing numbers of technology firms are realising it is more cost-effective to buy colour displays, cameras and touch-screen technologies from old phones than develop the systems themselves.
“The volume of phones we are collecting for recycling is now at a scale where it is perfectly feasible for companies to take the old components and reuse them,” he explained. “That is already happening, and you can find technologies that contain our old components.”
Oct 01
Yari will be the first one
Japanese-Swedish phone maker Sony Ericsson will pack its future handsets with the Flexion technology from Accumulate UK, according to a global licensing deal the two companies signed and announced recently. According to Accumulate UK, Sony Ericsson becomes this way the first handset vendor around the world to include mobile games with Flexion on new mobile phones, based on the success Hutchison 3G UK has had.
As many of you might already know, it was only recently that mobile phones started to come to the market with pre-loaded games. Games are now seen as a necessary component of any mobile phone, yet they were only considered a means of cheering oneself up before. Full versions of games were present on handsets previously only after phone makers paid publishers license fees for them.
However, Accumulate UK’s Flexion technology is meant to transform the costs handset makers register for having full game versions pre-loaded on their devices into a revenue stream. What it is meant to do is to make users curious about the content on their devices and allow them to try out games before they purchase them, while also offering them ‘rent for the day’ or ‘have-a-go for 25p’ options, the company states.
“We are delighted that Sony Ericsson has taken this step together with us. We have been preloading Flexion enabled games with operators for a while now with very good results. With the help of Sony Ericsson we will extend our reach significantly,” Accumulate’s MD Jens Lauritzson commented on the agreement between the two companies.
The Flexion technology has been also designed so as to promote games similar to the ones pre-loaded on the handset, something that should end up in new trials and sales. According to Accumulate, this move is called ‘on-device retailing.’ The technology is to be included first on Sony Ericsson’s Yari device, due for release before the end of the year.
Oct 01
Sony Ericsson is increasing its efforts to get a larger slice of the mobile phone accessories market in SA.
According to Colin Williamson, marketing manager for Sony Ericsson SA, the company has made its accessories offerings in the local market more of a priority for the future. It recently gathered a number of resellers to introduce its latest accessories, in an effort to increase consumer sales.
Williamson says the company is working hard at upping its accessories game and getting more dealers and resellers involved, which includes keeping them informed of its latest technologies.
Sonja Shear, head of marketing at Sony Ericsson SA, says: “We have had challenges selling accessories through third parties and the channel, and we did not focus on distributors in the past, but things are changing now.”
The company has also started bundling speakers with phones, especially the company’s Walkman range of handsets, to boost accessory sales.
Sony Ericsson accessories were rather absent from dealers’ shelves in the past, and mostly only available from the Sony Ericsson store at Vodaworld in Midrand.
Shear says adding accessories to phones presents dealers with an up-sell opportunity, and believes dealers will take favourably to this opportunity. It will create an environment where they can give consumers a kind of ‘supersize me’ option when buying Sony Ericsson phones, she adds.
The company recently underwent a major rebranding exercise to move closer to the Sony brand and to target the emotional aspect of consumers’ lives, more than simply appealing to their communication needs.
This, says Shear, will add to the company’s marketing strategy of ‘entertainment unlimited’, providing a complete mobile multimedia experience to users.
Apart from accessory sales, which Shear and Williamson concede were not a priority before, Shear says the past year’s sales of handsets locally were relatively stable for the company; SA remains one of the top performers in its region.
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