Sony Ericsson’s Xperia X10, launched on November 3 this year, is absolutely awesome. The phone sports the first Android(Donut version 1.6) based OS from the proprietors. Among the general features, it has a huge 4.0″ TFT 480×854 pixels 262,144 colour touchscreen, 8.1 megapixel camera with autofocus and touch focus, Wi-Fi™, micro USB connector and a 3.5 mm audio jack.

According to the SE portal, the UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™ X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

SE has introduced signature applications like Mediascape and Timescape™, the XPERIA™ X10 lets consumers organise everything in their phone in an intuitive way:

* Sony Ericsson Timescape™ manages all your communication with one person in one place. Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go

* Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you

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