Johnny X, an imaginary character goofed up by SE to promote its latest brand XPERIA has been making headlines for a week now. It is a mini movie series where the character is on the run and uses his XPERIA for his day to day affairs.The promos shall sight you of the simplicity and usability of the XPERIA X1 and why people of all age groups and demands shall consider this device as a must-have.
It will come in a pack of 10 serials and will continue throughout the year as a promotion to the XPERIA.This is the first time that SE have come up with something so extravagant for its portfolio. it clearly shows that SE are in no mood to play down and are coming in all guns to prep up its most-coveted baby.
You can watch the trailer here
Official Statement
ohnny X Alternative Reality Thriller Johnny X is about a young man with amnesia desperately piecing together his identity. The webisodic thriller comprises of nine episodes, created to demonstrate the rich, immersive and experiential elements of the Xperia(TM) X1.
The storyline follows Johnny X on his mission to rediscover his identity. As he finds out more about his lost life in a race against time, he updates his Xperia(TM) X1 with new content to piece together his personality and identity, reflecting how the phone can be personalized to suit users’ individual lifestyle and needs. Will Johnny X find out who he really is before it’s too late?
