Sony Ericsson LifeStyle

We SE the Environment

Sony Ericsson in their voyage to save the environemt, have come up with the idea of recycleable phones.These phones are to used and then after their warranty is void, or the user chooses as necessary can be recycled.Sony Ericsson have set up collection units all over Asia.As in India, Taiswan,China, Malaysia, etc. Sony Ericsson, which is known for its environment friendly approach towards its handsets, retaining the Greenheart award for more than 3 years in succession.

Here’s what SE had to say in their Press Release

The launch of Sony Ericsson’s environmental warranty means that now, when any Sony Ericsson product is taken to a designated collection point, Sony Ericsson will recycle this product in an environmentally sound way. This warranty is valid globally, regardless of where the product was originally purchased, as Sony Ericsson strives to show its support for ‘individual producer responsibility’ (IPR).

Sony Ericsson has long-since participated in and supported the development of common industry systems that relate to the collection and recycling of old mobile phones and accessories. Launching its own collection points and system means that Sony Ericsson will be able to further strengthen its commitment to taking responsibility for the products it sold to consumers.

This new initiative has now been initiated in India, Taiwan, China, Thailand, Singapore USA and Mexico. To date, more than 500 collection points are already in operation. Sony Ericsson intends to complete this rollout by 2009 in all the countries in which it operates. The company’s solely-owned collection points will be primarily made available in those countries where the current industry-standard system of phone recycling have been judged to be too limited.

Sony Ericsson also plans to develop the way in which it spreads information about this new initiative through its customer help desks and over the internet. The aim is to give consumers easy access to information on their nearest recycling drop off point.

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This entry was posted on Wednesday, October 1st, 2008 at 9:31 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.