Programmers, Rejoice! Sony Ericsson is getting ready to hire you to make applications for the Play Now App Stores and the already popular Fun & Downloads section.
Initially, developers for Java ME and Symbian OS are invited to become part of the ecosystem, which gives access to an installed base of more than 200 million Sony Ericsson phone users. Later this year, the process will cover additional mobile software platforms.
“There is huge consumer interest in applications that make communication a more personal and enhanced entertainment experience. We recognize that it needs to be simple and attractive for developers to reach those consumers and that there need to be established content channels through which to push creative applications. Our new application submission process addresses these needs, giving developers easy-to-use access to the Sony Ericsson PlayNow arena market place” said Christopher David, head of Developer and Partner Engagement at Sony Ericsson.
An analysis released earlier this week from JBB Research stated that Apple is set to face increasing competition from Symbian in the near future. Symbian recently announced its plan to launch a mobile app store, Symbian Horizon, in October 2009.
