Considering the steep drop of sales of its top-slot phones such as Xperia X10, X2, Aino and Satio, Sony Ericsson is bringing in the human touch to its newest scheme. Year 2010 will see the arrival of a new phone from the propreitors, which you have heard before as Kurara, now curiously re-named Vivaz, which features a “human curvature” design.It is basically a touchscreen 3G cell phone that captures high-definition 720p video, and also snaps photos with an 8.1-megapixel camera that includes face detection and geo-tagging.

It runs Symbian S60. Among its other top-slot features are a TV-out for displaying video on an HDTV, YouTube compatibility, aGPS, and Wi-Fi. It measures 4.2 by 2.0 by 0.5 inches (HWD) and weighs just 3.4 ounces, and also includes a 360×640-pixel 16:9 touch screen.

“The Vivaz offers beauty inside and out,” said Lennard Hoornik, Sony Ericsson’s head of marketing.

Newest from the Xperia series, Sony Ericsson Robyn, featuring among the primes, an 5 MP camera, a 2.6″ Touchscreen, and running on Android Operating System, has generated quite a lot of excitement. Pointgphone brings to you fresh snaps of the anticipated successor of the company’s bestselling series.

More information about the phone will be announced on February 14th at the MWC.

The two new phones featuring from Sony Ericsson’s 2010 campaign due to be publicized globally on February 14th are   Kurara’s twin (pardon me if I am exaggerating) Kanna and the stylish Robyn (a pun on Robin, you say?)

The new Sony Ericsson Kanna

Sony Ericsson Kanna features  are

After the furore over Xperia X10 a.k.a Rachael, Kurara seems to be back in news. Sony Ericsson’s Satio Sequel and sister Kurara is out on leaks..

Yes some apparently true pictures of the phone have been doing rounds. Here’s what we have-

Kurara will sport a 3.5″ AMOLED touchscreen and 8.1 megapixel camera with autofocus and HD-recording.

If you are one of those who hated listening to the price tag of Sony Ericsson Satio shaking your head in disagreement over its disadvantages and undeserving functions, then don’t bother reading this post. And if you are planning to buy or have bought the model or are interested in spending some good amount over a phone from the Sony Ericsson Camp of equal calibre, please read on…

Satio, apparently is or hasn’t been designed in solitude. It had company. Yes. A sequel. Well, interestingly, the photo that we have may not conform to any prior rumours or truth, but as promise, we must bring out the scoop

Named Kurara, the Satio sequel will probably be a device based on the Symbian S60 platform.

Apparently, Rachael will make an official statement very soon, as per inside scoops. Youtube just loaded a a brochure for the phone.. that is yet to see the market light. As GSM Arena quite intelligently pointed out, the brochure states that X10 or Rachael, whatever you feel like, will capture images of 1920 x 1080 pixels, that is, equivalent to a 2 MP camera standards.

Again, the buzz and rumour mills are spinning fast as Sony Ericsson ( read SEMC) is planning to go for a simple looking candy-bar phone.. the fact is, even the SE logo is not clear. For all we know, this may be just a false alarm.. but insiders claim that this is a Sony Ericsson phone and is codenamed Susan

Stay with us

SE-LifeStyle

Company reveals mobile phone components are already being used in medical equipment, consumer goods and childrens’ toys.

Yari will be the first one

Japanese-Swedish phone maker Sony Ericsson will pack its future handsets with the Flexion technology from Accumulate UK, according to a global licensing deal the two companies signed and announced recently. According to Accumulate UK, Sony Ericsson becomes this way the first handset vendor around the world to include mobile games with Flexion on new mobile phones, based on the success Hutchison 3G UK has had.

As many of you might already know, it was only recently that mobile phones started to come to the market with pre-loaded games. Games are now seen as a necessary component of any mobile phone, yet they were only considered a means of cheering oneself up before. Full versions of games were present on handsets previously only after phone makers paid publishers license fees for them.

However, Accumulate UK’s Flexion technology is meant to transform the costs handset makers register for having full game versions pre-loaded on their devices into a revenue stream. What it is meant to do is to make users curious about the content on their devices and allow them to try out games before they purchase them, while also offering them ‘rent for the day’ or ‘have-a-go for 25p’ options, the company states.

“We are delighted that Sony Ericsson has taken this step together with us. We have been preloading Flexion enabled games with operators for a while now with very good results. With the help of Sony Ericsson we will extend our reach significantly,” Accumulate’s MD Jens Lauritzson commented on the agreement between the two companies.

The Flexion technology has been also designed so as to promote games similar to the ones pre-loaded on the handset, something that should end up in new trials and sales. According to Accumulate, this move is called ‘on-device retailing.’ The technology is to be included first on Sony Ericsson’s Yari device, due for release before the end of the year.

Sony Ericsson is increasing its efforts to get a larger slice of the mobile phone accessories market in SA.

According to Colin Williamson, marketing manager for Sony Ericsson SA, the company has made its accessories offerings in the local market more of a priority for the future. It recently gathered a number of resellers to introduce its latest accessories, in an effort to increase consumer sales.

Williamson says the company is working hard at upping its accessories game and getting more dealers and resellers involved, which includes keeping them informed of its latest technologies.

Sonja Shear, head of marketing at Sony Ericsson SA, says: “We have had challenges selling accessories through third parties and the channel, and we did not focus on distributors in the past, but things are changing now.”

The company has also started bundling speakers with phones, especially the company’s Walkman range of handsets, to boost accessory sales.

Sony Ericsson accessories were rather absent from dealers’ shelves in the past, and mostly only available from the Sony Ericsson store at Vodaworld in Midrand.

Shear says adding accessories to phones presents dealers with an up-sell opportunity, and believes dealers will take favourably to this opportunity. It will create an environment where they can give consumers a kind of ’supersize me’ option when buying Sony Ericsson phones, she adds.

The company recently underwent a major rebranding exercise to move closer to the Sony brand and to target the emotional aspect of consumers’ lives, more than simply appealing to their communication needs.

This, says Shear, will add to the company’s marketing strategy of ‘entertainment unlimited’, providing a complete mobile multimedia experience to users.

Apart from accessory sales, which Shear and Williamson concede were not a priority before, Shear says the past year’s sales of handsets locally were relatively stable for the company; SA remains one of the top performers in its region.