Sep 13

Mobile Tube. Sony Ericsson Germany is running a YouTube-based campaign for its W995 handset using interactive video. The clip features four navigation buttons. The ‘Video Quiz’ tab links the user to a contest featuring Jan Delay where players can win a W995. The ‘PlayNow Arena’ button delivers a showcase of all the content available for the phone. The ‘Top Features’ channel delivers… well, you kinda know already. While those clicking on ‘YouTube Function’ get to see how they can put the viral video site in their pockets: Nice use of  i-video functions – expect more campaigns like this on YouTube, though perhaps more exciting.

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Sep 13

Sony-Ericsson-shop

 

Sony Ericsson is in the middle of a global tour to explain its app store strategy to a handpicked group of tier one developers.

The 15 location roadshow has been conceived to accelerate the creation of compelling apps for Sony Ericsson devices – with generous rewards offered in return.

In this exclusive interview, ME asked Christopher David, head of developer and partner engagement at Sony Ericsson, about all things app.

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Sep 13

A while ago SE was believe to be working on many different colors of the classic SE logo. Well this month we have seen two videos that have the different colors. In the XPERIA X2 Commericial Video we see the blue logo and in the Satio Open GL video we see the red logo. These look really good and appear to be part of the campaign make.believe that SE is doing now.

se-logo-multicolour
makebelieve1
makebelieve2

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Aug 17

Motion sensors are so three months ago. Sony has filed a patent for an emotion sensor to be used to detect a gamers feelings during a game such as joy, anger or sadness.

Using clever tech the application uses metadata to detect players laughter and other forms of emotional expression during a game via microphone and camera.

According to the patent it will be used to detect a players “laugh”, “frown”, “yawn”, “applaud” or boo’s and other such outward emotions projected by gamers bodies.

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Aug 17

Smartphone penetration is forecast to make up 70% of the European market by 2012, despite consumers reining in spend during the recession.

The latest report by Gartner, the technology research company, says demand for brands such as the Apple iPhone and RIM’s BlackBerry will continue to rise over the next few years.

Carolina Milanesi, Gartner research director says touchscreen and qwerty keyboard devices remained a major driver for replacement sales.

Banner Ad “Given the higher margins, smartphones offer the biggest opportunity for manufacturers. It is the fastest-growing market segment and the most resistant to declining ASPs [average selling price],” she says.

Gartner has revealed that worldwide mobile phone sales totalled 286.1 million units in the second quarter, a 6.1% fall from the second quarter of last year.

In contrast, smartphone sales surpassed 40 million units, which was a 27% rise from the same period last year, representing the fastest-growing segment of the mobile-devices market.

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Aug 17

Sony Ericsson, the troubled mobile phone manufacturer, has appointed a new president and reshuffled its board in a bid to revive its flagging fortunes.

Bert Nordberg, the head of Silicon Valley at Ericsson, the wireless equipment maker, will take up the role of co-president of the Swedish-Japanese telecoms group in September, midway through a major turnaround programme.

Hideki “Dick” Komiyama, Sony Ericsson’s president would retire at the end of the year, the company said.

Sir Howard Stringer, the Sony president responsible for a sweeping cost-cutting exercise at the loss-making Japanese company, has been appointed chairman of the board, taking over the role from Carl-Henric Svanberg, the president and chief executive of Ericsson, on October 15.

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Jun 30

sony0011We now reveal, se-lifestyle and se-blogger have now had the oppertunity to reveal a new game made by Sony Ericsson called the “Sony Ericsson Kick-Off. Its a great game for football players, better for skill aswell, how ever do not get tied up. This is Sony Ericsson’s New Campaign so i suppose why not give it a shot.

How ever the game is available for those who live in Denmark, Norway and Sweden. Although other countries will be launched aswell. There are Four language’s present which are English,Danish,Norweigen and swedish, so come on and enjoy the New Game of football by sony ericsson. And Enjoy, Btw this game is addictive. I also love the sound effect’s and you need to registeer aswell. Its  AMAZING:D.

 

The website to the game is: http://www.sekickoff.com/

Also if you would like to check more information out the sony ericsson insider’s webiste you can, how ever its only in swedish im afraid, the UK or other countries except Denmark,Norway and Sweden are able to see information about Sony Ericsson’s Kickoff.

The website as follows : http://www.sonyericsson.com/retail/index.aspx?locale=se-sv

The offical launch of this campaignto the public and will be on the 12th of August.

Stay Tuned for more information.

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Jun 13

We review the Sony Ericsson MBW-200, a Bluetooth watch that’s keeps its cool features hidden under a tastefully reserved bonnet

 

Most people keep their phones about their person. Right now, your phone’s probably in your pocket. It is, isn’t it?

Even if you’ve got your handset within your grasp, sometimes the idea of being able to check your watch for calls rather than rummaging around in your pocket to see who’s calling is a pleasant one.

You might be in a meeting, where the slightly impatient-looking watch move is still far better than the downright rude grasp for your phone. Or perhaps you’re in a cinema, where the tiny bit of luminescence from a watch display won’t win you those hate-filled looks that a room-illuminating phone screen would.

At the top of the range model in Sony Ericsson’s Bluetooth watch series is the MBW-200.

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May 22

Catch us at our Twitter account where we keep you updated on a daily basis. Help us grow as we help you know..

SE-LIFESTYLE
where sharing is mutual :)

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May 14

Sony Ericsson has launched mini-campaign, which is currently under construction. Yet this is just a temporary page, but what it could be? Hopefully Sony Ericsson has prepared for us nice surprise. Let’s wait for the next Sony Ericsson announcement, which will be on 28th of May. What do you think about it? Do you think it will be something exciting. Time soon will Telll. Stay with SE-LIFESTYLE AS WE WILL DISCOVER MORE.

something-good

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