Company reveals mobile phone components are already being used in medical equipment, consumer goods and childrens’ toys.
Sony Ericsson has revealed that it is likely to expand an innovative recycling scheme to reuse many of the components from its old phones in medical equipment, consumer goods and even toys.
Speaking to BusinessGreen.com, Mats Pellback-Scharp, head of corporate sustainability at the mobile phone giant, said that growing numbers of technology firms are realising it is more cost-effective to buy colour displays, cameras and touch-screen technologies from old phones than develop the systems themselves.
“The volume of phones we are collecting for recycling is now at a scale where it is perfectly feasible for companies to take the old components and reuse them,” he explained. “That is already happening, and you can find technologies that contain our old components.”
Sony Ericsson is kicking up its cleats this week with a Toronto-wide scavenger hunt to promote the 2010 FIFA World Cup soccer tournament.
Thirty-two FIFA and Sony Ericsson logo-branded soccer balls – representing the 32 nation spots for which the 200 teams are competing – are hidden in various soccer-themed locations throughout the city this week, from pubs to soccer hot spots, as well as in places where Sony Ericsson affiliates and World Cup supporters are found.
Fans need to follow the hunt on Twitter if they want clues to where the soccer balls are hidden and have until Oct. 3 to find them. Those who do get access to a soccer training event with Canadian all-star Jason de Vos, a veteran in the English Premier League and the Team Canada captain from 1999 to 2004 who led the team to its only international championship. Winning scavengers also receive a Sony Ericsson C510 handset at the training event and a chance to win additional prizes.
Sony Ericsson recently updated it’s official site. Now the site is looking more pretty and it is very easy to navigate. As you can see now the main page has a very different style, compared to previous site. Enjoy! Only with Se-lifestyle.
There is a new announcement from Sony Ericsson, whats it about stay tuned to SE-LIFESTYLE . Sony Ericsson’s next announcement will be September 21st . They promise something never before seen in music on a mobile phone. The world will wonder what it is until it is announced. The announcement is 11AM GMT+1 time which is UK time. Follow the link
SonyEricsson today announced the launch of its “Extra Man” campaign for the 2010 FIFA World Cup at South Africa. The campaign aims at delivering the ultimate footballexperience to all World Cup supporters across the globe. Sony Ericsson aims to reward all fans with exciting activities both before and during the 2010 FIFA World Cup, enabling fans to create and share their own content.
This will be through the website www.sonyericsson.com/extraman or directly through Sony Ericsson handsets experiences. The centerpiece of the fan-focused mission will be the launch of a unique football application which will deliver the best footballexperience on a handset in 2010.
The company claims this will provide fans with instant access to football action videos from the best action from the World Cup qualifiers and the friendly games in the lead up to the 2010 FIFA World Cup, football news and games.
Fans will also be able to share all their football moments directly with their friends using social networking site applications built into the handset.
Stephan Croix, Head of Global Marketing Partnerships, Sony Ericsson quoted “Our aim is to provide all fans of the 2010 FIFA World Cup a rich and diverse experience including giving away tickets to 2010 FIFA World Cup matches. All of our marketing investment will be used to enhance and improve the fan experience as we believe this is an absolute priority. We will be working closely with our colleagues at Sony to make this happen and help fans realise their dreams”.
Mobile Tube. Sony Ericsson Germany is running a YouTube-based campaign for its W995 handset using interactive video. The clip features four navigation buttons. The ‘Video Quiz’ tab links the user to a contest featuring Jan Delay where players can win a W995. The ‘PlayNow Arena’ button delivers a showcase of all the content available for the phone. The ‘Top Features’ channel delivers… well, you kinda know already. While those clicking on ‘YouTube Function’ get to see how they can put the viral video site in their pockets: Nice use of i-video functions – expect more campaigns like this on YouTube, though perhaps more exciting.
. Sony Ericsson’s next announcement will be September 21st . They promise something never before seen in music on a mobile phone. The world will wonder what it is until it is announced. The announcement is 11AM GMT+1 time which is UK time. Follow the link
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