There’s been lots of internal wrangling over at Sony Ericsson in recent months, but the company looks to have finally sorted itself out: it’s just appointed a new boss and he’s already gone on record to say the phone maker is to get in on the smartphone game, big time.
Ericsson exec Bert Nordberg is to take over as Sony Ericsson CEO solo from 15 October, replacing outgoing top dog Dick Komiyama at the struggling company. He’s already outlined his plans to grab back some of the market share from the likes of Apple and Nokia: by making more smartphones, Sony Ericsson’s traditional weakspot.
Sony Ericsson Rachael Android UI video
It’s possible Nordberg only has the upcoming Windows Mobile fueled Xperia X2 and stunning Android X3 in mind, but we’re hoping he’s got a bigger shift in mind, with multiple Android handsets to take on HTC’s ever expanding range.
Interestingly, the restructure also saw Sony head honcho Sir Howard Stringer take over as chairman of Sony Ericsson, suggesting his plans to get all the arms of the Japanese giant working as one extends to mobiles too. Could this mean a proper PSP phone is still on the cards?
Mobile Tube. Sony Ericsson Germany is running a YouTube-based campaign for its W995 handset using interactive video. The clip features four navigation buttons. The ‘Video Quiz’ tab links the user to a contest featuring Jan Delay where players can win a W995. The ‘PlayNow Arena’ button delivers a showcase of all the content available for the phone. The ‘Top Features’ channel delivers… well, you kinda know already. While those clicking on ‘YouTube Function’ get to see how they can put the viral video site in their pockets: Nice use of i-video functions – expect more campaigns like this on YouTube, though perhaps more exciting.
Sony has announced a new alarm clock that has a port to connect your Sony Ericsson phone. This setup allows you to charge your phone and stream music through the radio. Expect it sometime in the fall/autumn season for an undisclosed price.
Here is an interesting music video shot entirely on 18 C905 phones. The editing is great and it shows lots of creativity. There is also a making of video.
On September the 3rd, Sony Ericsson showed the new Xperia™ Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time – a holiday from technology”. The Xperia™ Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.
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