Considering the steep drop of sales of its top-slot phones such as Xperia X10, X2, Aino and Satio, Sony Ericsson is bringing in the human touch to its newest scheme. Year 2010 will see the arrival of a new phone from the propreitors, which you have heard before as Kurara, now curiously re-named Vivaz, which features a “human curvature” design.It is basically a touchscreen 3G cell phone that captures high-definition 720p video, and also snaps photos with an 8.1-megapixel camera that includes face detection and geo-tagging.

It runs Symbian S60. Among its other top-slot features are a TV-out for displaying video on an HDTV, YouTube compatibility, aGPS, and Wi-Fi. It measures 4.2 by 2.0 by 0.5 inches (HWD) and weighs just 3.4 ounces, and also includes a 360×640-pixel 16:9 touch screen.

“The Vivaz offers beauty inside and out,” said Lennard Hoornik, Sony Ericsson’s head of marketing. “We’ve created a mobile phone that makes it easy to catch life in high-quality video.”

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“The Sony Ericsson Elm and the Sony Ericsson Hazel phones offer consumers a green choice without compromising on features or fun. These mobile phones also give consumers a better voice quality experience, with Noise Shield, Clear Voice and Intelligent Volume Adaptation. Both phones offer an easy-to-use social networking experience featuring the Widget Manager application, which allows users access to their social networking page via the stand-by screen and quickly switch between different social networks.” said Fortuné Alexander, Global Marketing Director at Sony Ericsson.

“Building on the established heritage of our parent companies we have worked continuously to maintain our leadership position by committing to reduce our own CO2 emissions by 20 per cent and product life cycle CO2 emissions by 15 per cent by 2015.” said Mats Pellbäck Scharp, Environmental Director at Sony Ericsson.

“The Sony Ericsson Elm phone, Sony Ericsson Hazel phone and the VH700 are a testament of our continued commitment to the environment and are part of the ongoing roll-out of our GreenHeart™ strategy announced in June 2009.” continues Mats Pellbäck Scharp.

The Sony Ericsson Elm phone and the Sony Ericsson Hazel phone – Designed for life and more
• Quality voice – noise shield, clear voice and intelligent volume adaptation
• Natural fit – human curvature and ergonomic keypad fits in the palm of a hand
• Feel secure – back up your personal information over the air on Sonyericsson.com
• Social networking the easy way – easily switch to Facebook™, myspace™ and Twitter
• 5.0 megapixel autofocus camera – snap friends and family and upload images to blogs and websites
• Essential guide – Google™ search and Google™ Maps, Wisepilot™, turn-by-turn navigation with AGPS and 10 days free weather forecast with Accuweather
• Media player – get a rich media experience

The Sony Ericsson Elm phone and the Sony Ericsson Hazel phone support GSM/GPRS/EDGE 850/900/1800/1900 and HSPA 2100/900. The Sony Ericsson Elm phone will be available in the colours Metal Black and Pearly Rose from Q1 2010. The Sony Ericsson Hazel will be available in the colours Superior Black and Passionate Rouge from Q2 2010.

Bluetooth™ Noise Shield Handsfree VH700
• Create your own phone booth
• Dual microphone Noise Shield eliminates background noise
• Hear every word, everywhere with Intelligent Voice adaptation
• Bluetooth™ – wireless freedom
• Wirelessly connect to two phones simultaneously with this clip-on handsfree

Bluetooth™ Noise Shield Handsfree VH700 will be available in the colours Black. Silver/White, Pink/White and Red/White from Q2 2010.

You get an extra app called wisepilot, for turn-by-turn navigation.

For more, click here

Regards

SE-LifeStyle

Sony Ericsson’s Xperia Pureness is quite a unique phone. It has been claimed as “indispensably classic with transparent screen, setting a new standard for functionalism and beauty.”

Basic e-Pureness features are:

Organiser

Timer

Accesories compatible with Xperia™ Pureness

HBH-IS800

The IS800 offers an extraordinary music experience – unique design, essential function and high sound quality fused to create sensational stereo headphones.

CMT-60

Add an extra charger for your phone and rely on lasting calls and emergency charging.

MW600

Rock to the radio. Groove to your tunes. Network. Gossip. While you’re hands are free to do as they please.Enjoy exceptional on-the-go audio.Join the wireless revolution. Discover MW600.

MBS-200

The MBS-200 connects wirelessly to your mobile phone, allowing you to listen to your music in high-quality audio and high style.

More Accessories

Pureness Model Specifications

Size	102.0 x 43.0 x 13.0 mm 4.0 x 1.7 x 0.5 inches
Weight	70.0 g 2.5 oz
Screen	Transparent scratch-resistant monochrome 1.8” TFT
Available colours	Black
Memory	Up to 88MB (phone) + up to 2GB (media)

courtesy geeky gadgets

Xperia X10, launched on 3rd November, 2009 will see the market tides from 10th February, 2010. The phone, as you all are well aware of, runs on Google™ Android OS version 1.6 (Donut). XPERIA™ X10 features 4.0″ TFT 480×854 pixels 262,144 colour touchscreen, 8.1 megapixel camera with autofocus, Wi-Fi™, micro USB connector and a 3.5 mm audio jack.

Sony Ericsson’s Xperia X10, launched on November 3 this year, is absolutely awesome. The phone sports the first Android(Donut version 1.6) based OS from the proprietors. Among the general features, it has a huge 4.0″ TFT 480×854 pixels 262,144 colour touchscreen, 8.1 megapixel camera with autofocus and touch focus, Wi-Fi™, micro USB connector and a 3.5 mm audio jack.

According to the SE portal, the UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™ X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

SE has introduced signature applications like Mediascape and Timescape™, the XPERIA™ X10 lets consumers organise everything in their phone in an intuitive way:

* Sony Ericsson Timescape™ manages all your communication with one person in one place. Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go

* Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you

Intelligence capabilities, integrated into Mediascape and Timescape™, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

* Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view

* Intelligent face recognition features recognise up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.

The Sony Ericsson XPERIA™ X10 at a glance

Camera

* 8.1 megapixel camera

* Up to 16x digital zoom

* Auto focus

* Intelligent face recognition features

* Geo tagging

* Image and video stabilizer

* Photo and video light

* Send to web (photo and video upload)

* Smile detection

* Touch focus

* Video recording

* Recent shot tray

Music

* Album art

* Bluetooth™ stereo (A2DP)

* Media player

* Music tones (MP3/AAC)

* PlayNow™

* TrackID™

Web

* Bookmarks

* Google™ search (from standby)

* Web feeds

* WebKit web browser

Communication

* Sony Ericsson Timescape™

* Speakerphone

* Vibrating alert

Messaging

* Conversations

* Email

* Microsoft Exchange ActiveSync®

* Picture messaging (MMS)

* Predictive text input

* Text messaging (SMS)

Design

* Auto rotate

* Gesture control

* Picture wallpaper

* Touchscreen

Entertainment

* 3D games

* Media browser

* Infinite button

* Video streaming

* Video viewing

* YouTube™

Organiser

* Alarm clock

* Calculator

* Calendar

* Flight mode

* Infinite button

* Office suite

* Phone book with dialer

* World clock

Location-based services

* A-GPS

* Google Maps™

* Wisepilot™ turn-by-turn navigation* (free trial version)

Connectivity

* 3.5 mm audio jack

* Bluetooth™ technology

* Micro USB connector

* Synchronisation

* USB support

* Wi-Fi™

Preloaded applications

* Sony Ericsson Timescape™

* Sony Ericsson Mediascape

* Sony Ericsson Home with clock widget

* Sony Ericsson Sync

* Android Market™ Client

* Gmail™

* Google Calendar™

* Google Maps™ with Street View

* Google Media Uploader

* Google phone-top search

* Google search widget

* Google Talk™

* Google Voice Search™

* Network Location Provider

* Set-up Wizard

* YouTube™

Screen

* 65,536 colour TFT Touchscreen

* 4.0 inches

* 480 x 854 pixels (WVGA)

* Scratch-resistant

Accessories:

In-Box:

* XPERIA™ X10

* Battery

* Stereo portable handsfree

* 8 GB microSD™ card

* Micro USB cable for charging, synchronisation and file transfer

* User documentation

Optional:

* Hi-Fi Wireless Headset with FM Radio MW600

* Car Charger AN300

* Screen Protector ET902

Facts-

* Size: 119 x 63 x 13 mm

* Weight: 135 grams

* Phone memory: Up to 1 GB

* Memory card support: microSD™

* Memory card included: 8 GB

* Operating system: Google™ Android Donut, version 1.6

* Processor: 1GHz Qualcomm Snapdragon™ QSD8250

Availability and versions

* Networks

* UMTS HSPA 900/1700/2100

* GSM GPRS/EDGE 850/900/1800/1900

* UMTS HSPA 800/1900/2100

* GSM GPRS/EDGE 850/900/1800/1900

* Available in selected markets in Q1 2010

Colour

* Sensuous Black

* Luster White

It makes us wonder what it would take from the Japanese consumer electronics giant to offer one version that comes with the features you’d expect to find on an iPhone and more.

Sony could enlist the help of Sony Ericsson to build what become that elusive Playstation Phone. Adding 3G capabilities and a capable mobile operating system to the phone shouldn’t be a problem; from LiMo to Android, the choice is vast.

The PSP Go already comes with a 3.8-inch, 480×272 pixels, LCD screen, swapping it for a touchscreen version should neither be complicated nor expensive and would offer a much bigger viewing screen than most of its rivals

In a similar way, the rest of the configuration would possibly need to be changed as well. The 333MHz processor from MIPS is significantly underpowered compared to say, the 1GHz Qualcomm ARM-based Snapdragon processor.

The PSP Go already comes with WiFi (albeit the slow type) and offers M2 memory storage rather than the traditional microSD. Sony already has in the Playstation Network, a potent rival to Apple’s iTunes and App Store.

Even if the phone cost $500 without subsidies (roughly half the price of the iPhone), it would surely become a hit even if it cost twice that of the new PS3 Slim console.

But most importantly, the Playstation brand is ingrained in the minds of millions of gamers and is synonymous with “great” gaming experience for many. 

The PSP Go was build first and foremost for gamers, with fantastic controls and great games to kick off. Therefore, a PSP Go Phone is likely to benefit from a massive goodwill capital that could match the iPhone.

Japanese-Swedish phone maker Sony Ericsson will pack its future handsets with the Flexion technology from Accumulate UK, according to a global licensing deal the two companies signed and announced recently. According to Accumulate UK, Sony Ericsson becomes this way the first handset vendor around the world to include mobile games with Flexion on new mobile phones, based on the success Hutchison 3G UK has had.

As many of you might already know, it was only recently that mobile phones started to come to the market with pre-loaded games. Games are now seen as a necessary component of any mobile phone, yet they were only considered a means of cheering oneself up before. Full versions of games were present on handsets previously only after phone makers paid publishers license fees for them.

However, Accumulate UK’s Flexion technology is meant to transform the costs handset makers register for having full game versions pre-loaded on their devices into a revenue stream. What it is meant to do is to make users curious about the content on their devices and allow them to try out games before they purchase them, while also offering them ‘rent for the day’ or ‘have-a-go for 25p’ options, the company states.

“We are delighted that Sony Ericsson has taken this step together with us. We have been preloading Flexion enabled games with operators for a while now with very good results. With the help of Sony Ericsson we will extend our reach significantly,” Accumulate’s MD Jens Lauritzson commented on the agreement between the two companies.

The Flexion technology has been also designed so as to promote games similar to the ones pre-loaded on the handset, something that should end up in new trials and sales. According to Accumulate, this move is called ‘on-device retailing.’ The technology is to be included first on Sony Ericsson’s Yari device, due for release before the end of the year.

According to Colin Williamson, marketing manager for Sony Ericsson SA, the company has made its accessories offerings in the local market more of a priority for the future. It recently gathered a number of resellers to introduce its latest accessories, in an effort to increase consumer sales.

Williamson says the company is working hard at upping its accessories game and getting more dealers and resellers involved, which includes keeping them informed of its latest technologies.

Sonja Shear, head of marketing at Sony Ericsson SA, says: “We have had challenges selling accessories through third parties and the channel, and we did not focus on distributors in the past, but things are changing now.”

The company has also started bundling speakers with phones, especially the company’s Walkman range of handsets, to boost accessory sales.

Sony Ericsson accessories were rather absent from dealers’ shelves in the past, and mostly only available from the Sony Ericsson store at Vodaworld in Midrand.

Shear says adding accessories to phones presents dealers with an up-sell opportunity, and believes dealers will take favourably to this opportunity. It will create an environment where they can give consumers a kind of ‘supersize me’ option when buying Sony Ericsson phones, she adds.

The company recently underwent a major rebranding exercise to move closer to the Sony brand and to target the emotional aspect of consumers’ lives, more than simply appealing to their communication needs.

This, says Shear, will add to the company’s marketing strategy of ‘entertainment unlimited’, providing a complete mobile multimedia experience to users.

Apart from accessory sales, which Shear and Williamson concede were not a priority before, Shear says the past year’s sales of handsets locally were relatively stable for the company; SA remains one of the top performers in its region.