Sony Ericsson is in the middle of a global tour to explain its app store strategy to a handpicked group of tier one developers.
The 15 location roadshow has been conceived to accelerate the creation of compelling apps for Sony Ericsson devices – with generous rewards offered in return.
In this exclusive interview, ME asked Christopher David, head of developer and partner engagement at Sony Ericsson, about all things app.
Sony Ericsson Canada official site has just
let in some “Soul stirring sensations” that allows all SE owners to “Become one with the symphony of heart warming music with these rhythmic downloads” and experience a musical harmony that touches your heart and stirs your soul with these heartwarming downloads of classic ringtones, themes and wallpapers!
SE-LIFESTYLE
We’re already app to our necks in App Stores as it is. Now Sony Ericsson have gone and done a deal which will see punters able to download 45,000 free apps from PlayNow Arena. PlayNow Arena is Sony Ericsson’s music and video online store (read: answer to iTunes), and now thanks to a deal with GetJar, the world’s largest independent app store, will offer access to free applications.
Remember, PlayNow Arena??? where you get to download movies? that too, at the speed of lightning?? 
Yea, thats right.. we just got hold of few pics.
Check them all here:
SE-LIFESTYLE
Sony Ericsson will launch PlayNow Arena with movies download as early as this June – adding a latest addition in PlayNow Arena content delivery platform.
On last 28th May, other than announcement of the three latest phones from Sony Ericsson – Satio (Idou), Aino and Yari – this Japanese-Swedish company also make some confirmation to the media about the launching of its own application store.
Enjoy the new themes and head over to www.se-lifestyle.com and select the theme’s 
Another round up themes from us – now Sony Ericsson W980 themes – collected from the site at se-theme.com. All the Sony Ericsson W980 themes collected by us here are free to be downloaded. You can even customize and personalize back most of the W980 themes here by using Themes Creator softwarefrom Sony Ericsson.
Some of the downloaded files are in .zip or .rar format. You will need software such as 7-Zip to extract the files. Got any improvement suggestions on how we can improve our theme-related post, or you want to suggest any other beautiful Sony Ericsson W980 themes…
Sony Ericsson has launched mini-campaign, which is currently under construction. Yet this is just a temporary page, but what it could be? Hopefully Sony Ericsson has prepared for us nice surprise. Let’s wait for the next Sony Ericsson announcement, which will be on 28th of May. What do you think about it? Do you think it will be something exciting. Time soon will Telll. Stay with SE-LIFESTYLE AS WE WILL DISCOVER MORE.
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