Sep 13

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SonyEricsson today announced the launch of its “Extra Man” campaign for the 2010 FIFA World Cup at South Africa. The campaign aims at delivering  the ultimate football experience to all World Cup supporters across the globe. Sony Ericsson aims to reward all fans with exciting activities both before and during the 2010 FIFA World Cup, enabling fans to create and share their own content.

This will be through the website www.sonyericsson.com/extraman or directly through Sony Ericsson handsets experiences. The centerpiece of the fan-focused mission will be the launch of a unique football application which will deliver the best football experience on a handset in 2010.

The company claims this will provide fans with instant access to football action videos from the best action from the World Cup qualifiers and the friendly games in the lead up to the 2010 FIFA World Cup, football news and games.

Fans will also be able to share all their football moments directly with their friends using social networking site applications built into the handset.

Stephan Croix, Head of Global Marketing Partnerships, Sony Ericsson quoted “Our aim is to provide all fans of the 2010 FIFA World Cup a rich and diverse experience including giving away tickets to 2010 FIFA World Cup matches.  All of our marketing investment will be used to enhance and improve the fan experience as we believe this is an absolute priority.  We will be working closely with our colleagues at Sony to make this happen and help fans realise their dreams”.

Enter the compition click Read More!!!

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Aug 14

We hit the gym with Sony Ericsson

rayray

On 27 September, the Sony Ericsson Run to the Beat half marathon is being held in London. We were invited along to a training session to meet Dr Costas Karageorghis, Reader in Sports Psychology at Brunel University to find out how music can help increase performance in sport.

Dr Costas is a focused man, with the sort of 1500m stare that 20 years researching the link between sport and music gives you, but we couldn’t help smiling at his lab coat. We don’t know if it was simply a way of stereotyping scientists, or because he expected us all to bleed this Saturday morning. Luckily for us, it’s the former.

The man has spent his research career investigating something he is clearly passionate about and the man is no couch potato himself as we soon found out. The lab coat came off, the floor cleared and Dr Costas put us through a warm-up routine with expert precision. Something that comes from coaching Brunel’s athletics team we guess.

Sony Ericsson issued us with W995 handsets, their flagship Walkman phone, preloaded with tracks for us to listen to during our exercises that day. But we weren’t just here for fun, we were being monitored and data was being gathered about our responses to the music, and how that impacts on our perception of the exercise.

It’s a micro-scale experiment compared with Run to the Beat. It’s a half marathon organised by IMG who also do the London Triathlon and other mass participation events. For Dr Costas, it’s a chance to see his research in action on a mass scale.

Dr Costas informed us that his research has highlighted tempos of 120-150bpm as ideal for running, bringing with it motivational benefits and lessening the perception of effort. But it’s a multifaceted connection with various psychophysical elements coming into play, something that the experiments made perfectly clear to us.
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Jun 21

Sony Ericsson enthusiasts in the Middle East & North Africa (MENA) are in for a real treat with the MINE campaign launched recently in the region.

The campaign offers fans an opportunity to unleash their creativity by designing their own stylus cover for the W508 model. The winner will walk away with a ticket to an exotic destination.

The MINE campaign, which ends on the 30th of August, is targeted on individuals who are vibrant, ambitious, and creative with a passion for art. ‘Through our campaign we are giving the youth an opportunity to stand out. They can design their own W508 cover and submit them online through www.sonyericsson.com/MINE. We welcome all to be part of this campaign’ said Mr. Mohamad Salama, Head of Marketing, Sony Ericsson, MENA.

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Jun 03

If you are one of those gearing up for the Pitch Black concert, then here’s your lucky chance. Sony Ericsson has hidden pitch black tags all over London.. All you got to do is, find one, take a snap and send it to 64666 (where the MMS goes)

pitchblack (Myspace Profile)

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May 21

‘Mine’ Entertainment

Let us refurbish your memory a bit. On 14th May, we had posted an entry that hinted at a soon-to-be launched campaign by Sony Ericsson and apparently, you, like us, had guessed that it would be either a contest or some campagin.. Well its both! Its about the new Sony Ericsson clamshell W508 Walkman™. W508 supportsStyle-Up™ covers, which helps the user to change front and back covers just in few seconds. So guys and girls, in this contest, you get an opportunity to be really creative and make your own Style-Up cover for the new Sony Ericsson W508 Walkman™. Votes will decide popularity and final winner!

Watch the steps!
1. Choose a background colour or image of yourr choice
2. Add text to your Style-Up cover.
3. When your cover will be approved, appeal for votes ;) Continue reading »

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May 16

F305 with Fifa 2010- Only shoot ahead

Yea, its new and its hard core truth. The new promotional campaign launched for the sale of Sony Ericsson F305 EA Sports version, the motion sensing handset accompanies tickets to 2010 FIFA! All you have to do is shoot a video. Record a video on your mobile gaming capabilities! Not tough, isn’t it?? Winning will be strictly on basis of popularity among fans.

The winning entry will win 2 tickets (4 tickets for LAM) to a 2010 FIFA World Cup South Africa group match, with three nights at a  4-star hotel!!

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Apr 13

Serkan Toto of Mobilecrunch gave us a brief glimpse of Sony Ericsson G9 along with the charismatic KDDI iidi mini Projector on 10th April at Tokyo, Japan.

The live snaps of the models were out even before. Its a late entry on Sony Ericsson’s 3G phone database line. Here’s what Serkan and others had to say-

G9, according to the Sarken,. It’s not officially on sale yet, in Japan but soon enough people will see it all over there.

Design-wise, the phone has not accredited much fame. A typical slider with a keyboard featuring sloped buttons made of aluminum, a comfortable keypad. The G9 measures 115 x 50 x 17.4mm, weighs 128g and comes with a quite conventional 3.0-inch LCD panel (resolution 480 x 854). It has a nice stainless frame and a 3 MP camera which sound camera strength :D

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Apr 09

The hype Slim slider Sony Ericsson Cybershot C903 can be yours, yea all yours, and you need to pay.. well nothing! That’s right! All you have to do is take a snap of yours – a reflection of yours in the mirror and anwer the question that is provided in the image below, give a proper title to the lovely snap that you take of yours and post it over in the “Post a Photo” tab of the Facebook page where this contest is being held!

That is here -  Facebook Contest here

cybershot_facebook_reflections

So hurry up! In case you don’t have a Facebook account, just make one. dont loose this golden opportunity! The contest ends 31st July, 2009. Its been going on since 27th February :(

Cheers to Sony Ericsson :P

SE-LIFESTYLE NEWS TEAM

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Mar 20


Oh Wow Wow Wow!! Here’s your chance to Win a new Walkman™ phone W395!!!

Sony Ericsson is hellbent on promoting their W395 and because of that, dear readers, you stand a chance to win this very model via an easy competition. Details to be lined up soon. The campaign along with the contest is about to commence in a couple of weeks.

Find the form here:
Liveoutloud

Reminder- This phone boasts of a 2-megapixel camera, Bluetooth, a 2-inch display and comes with Sony Ericsson’s HPM-64 stereo headset.
Features also include Sony Ericsson’s TrackID for song identification, and PlayNow hook-up for downloads of themes, wallpapers and ringtones. It surely is a tempting phone.

Source: IXPLORA

Presented by,
Se-Lifestyle News Team

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Mar 17

A grand entry in the Sony Ericsson camp. Presenting to you – the new trendy Outdoor Wireless Speaker MS500. A first for Sony Ericsson, the colourful and powerful Bluetooth™ speaker is a treat for music-lovers.


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