Sony Ericsson will launch PlayNow Arena with movies download as early as this June – adding a latest addition in PlayNow Arena content delivery platform.
Include bundled out-of-the-box for selected mobile phones – debut with the W995 Walkman, launching in Sweden, Norway, the Netherlands, Germany and the UK from June 2009 – users will be able to watch up to 60 movies a year.
Users can choose from a selection up to 15 movies at any one time – with additional titles being added to the catalogue each month.
Downloaded movies will be automatically formatted to match the performance of your phone. Experience sublime picture quality, soulful sound and images so sharp you’ll have no trouble reading subtitles and seeing the small details.
This is how PlayNow Arena movies work :
1. Download movies to your computer from www.playnow-arena.com/movies
2. Transfer them to your Sony Ericsson phone by ‘side loading’ them from your computer to your phone using your USB device
3. Watch them as often as you like for up to 90 days. The specially formatted movies are not playable on any other device
4. Choose from a selection of around 15 movies at any one time, with approximately four additional titles being added to the catalogue each month to replace outgoing content
5. A total of up to 60 movies can be downloaded during a twelve month period
6. The available movie catalogue will be a country-specific mix of classics and newer titles
[...] Filme sein werden, aber wohl eine Mischung aus Klassikern und aktuellen Kinostreifen. Man läd sich den Film aus der Play Now Arena auf den Computer und überträgt diesen dann auf das Handy. [...]