STOCKHOLM (Dow Jones)–Mobile phone maker Sony Ericsson said Thursday it is grouping some of its European market units into two clusters in a move to strengthen its relationships with operator customers and boost efficiency.
Under the new set-up, the Austrian, Dutch, German and Swiss markets will form one cluster and the markets of Belgium, Luxembourg and France will make up another.
The clusters will be headed by respectively Luc van Huystee and Pierre Perron.
The organizational changes are effective July 1 and will be completed by the end of September.
“By grouping these important Western European markets, in this way, we are able to drive greater operational synergies, especially in how we can support our operator customers and consumers going forward,” said Kristian Tear, head of region Western Europe and global customer operations at Sony Ericsson.
Sony Ericsson is a joint venture between Sweden’s L.M. Ericsson Telephone Co (ERIC) and Japan’s Sony Corp. (SNE).
Shares in Ericsson closed down 3.4% Thursday, against a 2.6% drop in the broader Stockholm market.
Company Web site: www.sonyericsson.com
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