The new Sony Ericsson F305 with Motion Gaming puts ‘fun and entertainment’ at the heart of the mobile phone. In addition to horizontal gameplay and dedicated gaming controls – to let you control the action the way you are used to – the F305 lets the user control the action with a swing or a swipe of the phone.While the main highlights of the F305 are accelerometer-enabled portable gaming, loud stereo speakers and dedicated gaming controls it also includes a 2MP camera (no auto focus), stereo FM radio with RDS and bluetooth 2.0 with ADP , Memory Stick Micro (M2) slot. F305 gives you up to 8 hours of gameplay. The F305 with Motion Gaming will be available in Polar White and Mystic Black in selected markets from Q3 2008.

Sony Ericsson continued their dismal performance, carrying from Q2,2008 to the next quarter, with estimated losses of more than 33mn Euros.This however includes the 35mn reconstruction charges. Sony Ericsson have been losing market share and their phones have been continually scrutinized for ungainly performance, as a result of which the markets have shown instability and thus the loss. SE predicts that they will be up and running through profitable terms by Q2 2009.

Q3 highlights:

* Break even results, excluding restructuring charges, as challenging business conditions continued
* C902 Cyber-shot™ camera phone is hit model of the quarter
* First Xperia™ branded multimedia phone X1 began shipping
* Expansion of music service offering with announcement of PlayNow™ plus

The Sony Ericsson G705 will feature an integrated GPS, WiFi, Bluetooth, a 2.4-inch QVGA display, a 3.2 megapixel camera with flash, media player, 128MB of internal memory, Memory Stick Micro (M2) card slot, and running A2[DB 3150] software platform.

Specifications:

• Large 2.4” screen – view websites and emails with high clarity
• HTML browser – surf the net how it was meant to be
• Automatic rotation – switch from portrait to landscape with just a tilt of the phone
• Google™ shortcut key – Go to Google™ from the idle screen with one key press
• Inbuilt aGPS combined with Google Maps™ for Mobile and Wayfinder™ – never get lost again
• Wi-Fi™ and DLNA certified™ – connect the way you want
• 3.2 megapixel camera – snap and share your favourite images via Bluetooth™
• YouTube™ compatible – upload videos or download favourite clips
• Dimensions – 95 x 47 x 14.33 – quite slim and sexy!
• Weight – 98g – makes it easy to carry
• Screen – Got a resolution of 240×320 with screen size of 2.4 inches with TFT technology including 262k vibrant colors

Sony Ericsson in their voyage to save the environemt, have come up with the idea of recycleable phones.These phones are to used and then after their warranty is void, or the user chooses as necessary can be recycled.Sony Ericsson have set up collection units all over Asia.As in India, Taiswan,China, Malaysia, etc. Sony Ericsson, which is known for its environment friendly approach towards its handsets, retaining the Greenheart award for more than 3 years in succession.

Here’s what SE had to say in their Press Release

The launch of Sony Ericsson’s environmental warranty means that now, when any Sony Ericsson product is taken to a designated collection point, Sony Ericsson will recycle this product in an environmentally sound way. This warranty is valid globally, regardless of where the product was originally purchased, as Sony Ericsson strives to show its support for ‘individual producer responsibility’ (IPR).

Sony Ericsson has long-since participated in and supported the development of common industry systems that relate to the collection and recycling of old mobile phones and accessories. Launching its own collection points and system means that Sony Ericsson will be able to further strengthen its commitment to taking responsibility for the products it sold to consumers.

This new initiative has now been initiated in India, Taiwan, China, Thailand, Singapore USA and Mexico. To date, more than 500 collection points are already in operation. Sony Ericsson intends to complete this rollout by 2009 in all the countries in which it operates. The company’s solely-owned collection points will be primarily made available in those countries where the current industry-standard system of phone recycling have been judged to be too limited.

Sony Ericsson also plans to develop the way in which it spreads information about this new initiative through its customer help desks and over the internet. The aim is to give consumers easy access to information on their nearest recycling drop off point.