Convenient, good looking and distinctive, the Bluetooth ™ MBW-200 range of Bluetooth™ watches is an expansion of the highly successful Bluetooth ™ MBW-150 range. With three different sophisticated designs to match your personality, be the first among your friends to control your phone with your watch.

Missed an important call or SMS because you couldn’t hear or find your phone at the bottom of your handbag? With the MBW-200 this is now a thing of the past. Using innovative Bluetooth™ technology, the watch displays the caller ID and vibrates as your phone is ringing or when you receive an SMS. Reject or mute the call with a button on the watch or use the Bluetooth™ headset or mobile phone to answer the call and start chatting.

The MBW-200 series is the next step in the development of Bluetooth™ wireless technology.” said Karmen Mandic, Product Business Manager, at Sony Ericsson. “Now women can buy a Bluetooth™ watch that gives them both wireless functionality and an opportunity to express their personal taste. We’re all looking for products that make our lives more convenient. With a glance at your watch you can see who is calling, what the time is and with a push of a button you can change your music or use it as a music remote control when your phone is on the other side of the room– all in one stylish device.

For more, refer here

Sony Ericsson, a 50:50 joint venture by Sony, a FIFA Partner, and Ericsson, announces today that it has been appointed the Official Mobile Phone Handset of the 2010 FIFA World Cup™. This appointment is effective immediately and forms part of the Digital Life category, which FIFA Partner Sony Corporation, one of Sony Ericsson’s parent companies, acquired in 2005.

Speaking in Lund, Sweden, to an assembled audience of journalists, Lennard Hoornik, Corporate Vice President and Head of Global Marketing said, “We are very excited about this announcement. At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience. Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football.”

The Sony Ericsson sponsorship runs to the end of 2010 and includes the 2010 FIFA World Cup™ in South Africa. As the official mobile handset of the 2010 FIFA World Cup™, Sony Ericsson will enjoy various category exclusive rights globally and will be designated a FIFA World Cup™ Sponsor. Sony Ericsson will also have access to other FIFA properties.

For more, refer here

Sony Ericsson has announced it will take on Nokia in the music stakes with the launch of a new service called PlayNow plus.

The new offering, which promises to give mobile phone users music on the go, will initially launch in Sony Ericsson’s home country of Sweden before being rolled out across Europe.

Users will, say Sony Ericsson be able to “discover, download, play and recommend unlimited amounts of music wherever they are and whenever they like, directly over the mobile data network.”

Guaranteeing “all-you-can-eat” unlimited access to millions of music tracks the company hopes it will persuade customers opting for Nokia’s rival Comes with Music service.

However so far Sony is being sketchy about what happens at the end of the contract saying that users will be able to “keep your most-played music tracks” rather than all tracks.

The service is due to launch commercially with operator Telenor in Sweden in the fourth quarter of this year, with further roll-outs around the world beginning in 2009.

A special edition of the Sony Ericsson W902 Walkman phone including the PlayNow plus service will be the first phone to be launched. Sony Ericsson will include, as part of the service, 1000 of the most recent popular digital songs, with each Sony Ericsson W902 Walkman with PlayNow plus for Telenor in Sweden.

Sony Ericsson says it plans to offer other pre-loaded phones when it launches elsewhere.

As well as being able to browse millions of tracks on your phone, Sony Ericcson says it will offer a PC player allowing you to download and play as much music as you like on your PC.

Johnny X, an imaginary character goofed up by SE to promote its latest brand XPERIA has been making headlines for a week now. It is a mini movie series where the character is on the run and uses his XPERIA for his day to day affairs.The promos shall sight you of the simplicity and usability of the XPERIA X1 and why people of all age groups and demands shall consider this device as a must-have.

It will come in a pack of 10 serials and will continue throughout the year as a promotion to the XPERIA.This is the first time that SE have come up with something so extravagant for its portfolio. it clearly shows that SE are in no mood to play down and are coming in all guns to prep up its most-coveted baby.

You can watch the trailer here

Official Statement

ohnny X Alternative Reality Thriller Johnny X is about a young man with amnesia desperately piecing together his identity. The webisodic thriller comprises of nine episodes, created to demonstrate the rich, immersive and experiential elements of the Xperia(TM) X1.

The storyline follows Johnny X on his mission to rediscover his identity. As he finds out more about his lost life in a race against time, he updates his Xperia(TM) X1 with new content to piece together his personality and identity, reflecting how the phone can be personalized to suit users’ individual lifestyle and needs. Will Johnny X find out who he really is before it’s too late?

Sony Ericsson, over the past few months have been quite hush hush about their workings.A surprize that came up quite recently is their endeavour to offer free and unlimited music downloads to its users. The move may raise a few eyebrows because Nokia, the marketleader in this segment, offered their consumers the same a few days back. Is it a copy, or a real deal is something which we shall realize in a few days.

Here’s what CNET has to say about this:

The sources said Omnifone’s MusicStation is expected to power the service, which may include a music-subscription model. A representative from Omnifone was not immediately available. And a spokesman for Sony Ericsson said the company had nothing to announce at this time and does not comment on rumors.

“This is the new frontier for a lot of these phone companies,” said Mike McGuire, a digital music analyst. “Clearly Sony Ericsson can’t be ignored. There should be some interesting potential in terms of linkage to other parts of Sony. Maybe you see it tied to the PlayStation or Sony Pictures. It’s a pretty interesting ecosystem…but again, these things always look good on paper.”

Sony Ericsson today announced the call for submissions for its second annual Sony Ericsson Content Awards. Designed to honour outstanding achievements in mobile content development, the 2008 Awards are open to all mobile developers who have created content, applications or services for Sony Ericsson mobile phones. In 2007, developers from around the world were recognized with RealNetworks, BitCycle, Opera, Gracenote, Metronize/Clavitones and Vringo winning awards.

Beginning today through November 30, 2008, developers may enter their submissions via the Sony Ericsson Content Awards website (www.sonyericsson.com/contentawards ). This year Sony Ericsson has broadened the award categories to inspire greater innovation from developers around the world. Finalists will be selected in December and the 2008 winners will be announced in an official online ceremony on February 5, 2009.

“Sony Ericsson is very proud to unveil its 2008 Content Awards and celebrate bringing the best and most innovative content from mind to market,” said Björn Ahlberg, Head of Sony Ericsson Content & Services. “We highly value our relationships with content creators and developers, and as equal partners within the mobile ecosystem, together we can create unique propositions and experiences for consumers.”

Sony Ericsson’s annual Content Awards underscores its highly regarded global developer support program and web portal Sony Ericsson Developer World (www.sonyericsson.com/developer) which enables developers to achieve business success by providing the documentation, tools, training, technical and go-to-market support during the entire development process.

Unveiled today, the Bluetooth™ Car Speakerphone HCB-108 has a sleek Nordic design and lets you talk conveniently when you are on the move – attach easily to a car visor with no wires, no fuss and no hassle. The speakerphone offers market-leading talk time and can be easily switched between vehicles, if you’re used to jumping between a company and family car, or simply use it in the office as a conference speakerphone. Just unclip the speakerphone, swap it over and off you go.

“The new Bluetooth™ Car Speakerphone HCB-108 is ideal for those who need to keep in touch on the move, and we are thrilled to be able to offer consumers a product with such unrivalled talk time.” said Jacob Sten, Head of the accessories division at Sony Ericsson. “The new Bluetooth™ Speakerphone HCB-108 is our most affordable car speakerphone in the range, but without compromising on the premium feel and stylish design that you can expect from Sony Ericsson.”

With the impressive 25 hours talk time and a standby time of up to one month, the Bluetooth™ Car Speakerphone HCB-108 lets you enjoy crystal clear conversations and superior true duplex audio quality with echo reduction, noise cancellation and Digital Signal Processing (DSP) for longer than ever.

The Bluetooth™ Car Speakerphone HCB-108 will be available in selected markets from early Q4 in the colours Black and Silver. It will be showcased at the Paris Car Show, in conjunction with Saab, from October 4, 2008.

London, UK – 10 September 2008 – Sony Ericsson today announces 30 September 2008 as the official launch date for the highly anticipated Xperia™ X1 – initially available to consumers in the UK, Germany and Sweden. The handset will be available in other markets across Europe, Asia and Latin America throughout Q4 2008.

APAC

* Indonesia, Singapore, Bangladesh, Cambodia, India, Malaysia, Philippines, Taiwan, Thailand and Vietnam

Western Europe

* Spain, France, Italy, Switzerland, Netherlands, Austria, Norway, Denmark, Belgium, Portugal

Central Europe

* Poland, Hungary, Czech Republic

Middle East

* UAE, Saudi Arabia, Kuwait

Africa

* South Africa

Latin America

* Argentina, Chile, Uruguay, Paraguay and Bolivia

Availability dates for North America, China, Australia and Russia along with other countries not mentioned above will be announced by local markets in the coming months.

Sony Ericsson announces its inaugural wake into the digital photo frame wrold with the IDP-100.For too long mobile phone images have been confined to the phone – hidden away and viewed only occasionally and only on a small screen. Now it’s time to unleash these photos and display them with pride with the help of the superb Sony Ericsson IDP-100 Digital Photo Frame, the ideal accessory to your Sony Ericsson Cyber-Shot™ phone.

Thanks to the easy transfer of photos from not only your Cyber-Shot™ but also regular cameras, budding photographers can display their best shots in all their glory. Transfer your favourite images in a variety of ways, via Bluetooth™, USB flash memory, M2 card, micro SD, SD or MS Duo, to ensure that nothing is left unseen. With a sleek dark grey finish, which adds style to any surrounding, this stylish 7” photo frame will let you display photos in either landscape or portrait format and can be mounted on a wall or sat on a bedside table or office desk.

“Memories are priceless and irreplaceable” said Jacob Sten, Head of the accessories division at Sony Ericsson. “The IDP-100 Digital Photo Frame is the perfect companion to your Cyber-shot™ phone and lets you display your favourite moments easily and in high quality for all to see. However, it’s not just mobile phone users that can benefit from the IDP-100. We are proud that the frame receives, stores and displays up to 500 still images through a variety of options. Once uploaded they are automatically rotated, enhanced and re-sized to fit the frame – so that you can enjoy your memories instantly.”

Sony Ericsson today published its Software Developer Kit (SDK) for Xperia™ X1 and invited developers and content creators to capitalize on the opportunities offered by developing mobile content for the phone. Whether it is music, photography, email or instant messaging, gaming, social networking or video applications, developers can now create a host of unique multi-media entertainment and content for the Xperia™ X1 for consumers to enjoy.

Xperia™ X1 brings a totally new experience to mobile phone users by introducing nine easy-to-use, interactive panels which sit on the touch screen interface of the phone.

Developers can use the Windows Mobile SDK, free of charge, to produce a wide variety of panels to meet the consumer’s demand for a rich, individualised multimedia experience on their phone. Users of the Xperia™ X1 will be spoilt for choice as they personalize their handset with panel applications to suit their mood and lifestyle. Whether it is a search engine, advanced calendar or social networking application, music or film catalogue, sports or news related content, the panels enable you to access any information – quickly and directly – with a simple tap on the 3” super high resolution touch screen.